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THE AMERICAN DIABETES ASSOCIATION AND THE JUVENILE DIABETES RESEARCH FOUNDATION PRESENT WORLD DIABETES DAY AT THE TECH MUSEUM IN SAN JOSE

Press Release Date 
Tuesday, 9 November, 2010
WHAT: World Diabetes Day was created in 1991 by the International Diabetes Federation and the World Health Organization in response to growing concerns about the escalating health threat that diabetes now poses. World Diabetes Day is celebrated every year on November 14. The World Diabetes Day campaign is led by the International Diabetes Federation (IDF) and its member associations. It engages millions of people worldwide in diabetes advocacy and awareness. In 2009, the popularity of the World Diabetes Day Blue Monument Challenge was confirmed with 1036 monuments and buildings lighted in blue to mark World Diabetes Day. In 2010, the initiative will continue, with the aim of strengthening the link between the lightings and diabetes by encouraging the global diabetes community to use the blue lightings as the venue for all World Diabetes Day-related grassroots activities and events. WHEN: Sunday, November 14, 2010
  • 5:00 to 5:30 pm - approximately 400 attendees, Sharkie from the San Jose Sharks to interact with and entertain the crowd and reporters have the opportunity to interview people affected by diabetes. Reporters plan to arrive early to capture the lighting at Park Ave. and Market St.
  • 5:30pm - Welcome program and proclamation given by local dignitary
  • 6:00pm - The Tech Museum is lit in blue light in recognition of World Diabetes Day (see attached photo for an example of the San Francisco City Hall)
WHERE: The Tech Museum 201 S. Market Street San Jose, CA 95113 NOTE: Select San Jose Sharks players, including Jamie McGinn and Jason Demers, and Sharks Assistant Coach, Matt Shaw will be in attendance. CONTACT: Jeri Vasquez Director, Development and Communications American Diabetes Association (408) 241-1922 x7469 jvasquez@diabetes.org About the American Diabetes Association The mission of the American Diabetes Association is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To learn more visit www.diabetes.org. About The Juvenile Diabetes Research Foundation The mission of JDRF is to find a cure for diabetes and its complications through the support of research. To learn more, visit www.jdrfbayarea.org.