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Popular Leonardo Exhibit Extended at The Tech Museum of Innovation

Press Release Date 
Wednesday, 10 December, 2008
Blockbuster exhibit "Leonardo: 500 Years into the Future", enjoyed by thousands of visitors since its late September opening at The Tech, has been extended to January 25, 2009. The exhibit had been scheduled to close January 4, 2009, but due to popular demand and the unprecedented number of school field trip visits, officials opted to lengthen its stay. The extension is expected to generate a total estimated $8 million in economic impact from visitor spending, stimulating San Jose's economy, according to projections by the San Jose Convention and Visitors Bureau. "We've had an overwhelming response to the Leonardo exhibit," said Peter Friess, president of The Tech. "So we wanted to give an opportunity for more people to see this one-of-a-kind show. This three-week extension is made possible thanks to the strong partnership between the City of San Jose, the Redevelopment Agency and Team San Jose." The exhibit, which makes its only U.S. stop in San Jose, features the most comprehensive exhibit of the innovative art, science and engineering works of Leonardo da Vinci and his contemporaries. The exhibit includes more than 100 life-size and scale working models, hands-on interactive machines, multimedia presentations and two priceless works of art. The extended exhibit will include expanded guided tours for visitors. San Jose Mayor Chuck Reed lauded the extension, saying that it is imperative to maintain a strong arts and science presence in the community - and in schools. The Leonardo exhibit, he said, achieves both ends. "This exhibit represents the best example of the intersection between art and science," Reed said. "As the global capital of innovation, San Jose is the ideal city to host this unique educational and cultural attraction." Dan Fenton, President and CEO of the San Jose Convention and Visitors Bureau and Team San Jose said, "The high demand for this blockbuster event proves that San Jose is a perfect destination for future exhibits such as this one. With additional dates available, Leonardo's exhibit will support additional visitors to San Jose and help stimulate our local economy." Harry Mavrogenes, executive director of the San Jose Redevelopment Agency, said the extension is great news to visitors looking for a cultural, educational and fun diversion this holiday season. "I am pleased to see the length of time the Leonardo exhibit will be in San Jose is extended into the new year as it will allow thousands of additional families and children to see a world class exhibit that highlights the thinking of one of the world's great minds," Mavrogenes said. "The exhibit's extraordinary popularity is great news for The Tech and for Downtown San Jose." For tickets, please visit www.thetech.org or call 408-294-8324. The Tech Museum of Innovation is located at 201 South Market Street in Downtown San Jose. About The Tech Museum of Innovation The Tech Museum of Innovation is a hands-on technology and science museum for people of all ages and backgrounds. The Tech - located in the Capital of Silicon Valley - is a non-profit educational resource established to engage people in exploring and experiencing technologies affecting their lives. Through educational programs, the annual Tech Challenge team competition for youth, and the internationally recognized Tech Awards, presented by Applied Materials, Inc. The Tech Museum of Innovation celebrates the present and encourages the development of innovative ideas for a more promising future. For more information about The Tech Museum of Innovation, visit www.thetech.org. Contact: Roqua Montez Senior Public Relations Manager The Tech Museum of Innovation (408) 795-6225
rmontez@thetech.org