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World premiere of BODY WORLDS Vital to be unveiled at The Tech Museum

Press Release Date 
Monday, 25 October, 2010
Fresh off an increasingly antagonistic national health-care debate and amid near-daily reports of America's steady fitness decline, BODY WORLDS Vital opens at The Tech Museum on November 13th with an urgent lesson about the value of vigor and vitality. BODY WORLDS Vital, in its first-ever showing, is the latest chapter in the HUMAN SAGA project - a series of curated museum blockbusters that began with exploration of the brain and neuroscience, cardiology and the heart, human development and longevity and aging. Vital celebrates the potential of the human body and the body in motion. Featuring authentic human bodies, the exhibition shows the body in health, distress and disease and tells the pressing story of how best to defeat life-threatening diseases - such as cancer, diabetes and heart ailments - through informed choices and lifestyle changes. "BODY WORLDS Vital is perfectly aligned with our mission to give visitors high-quality experiences that educate, inform, provoke thought and inspire action - all in the spirit of Silicon Valley," Peter Friess, president of The Tech Museum, said. "This exhibition gives visitors greater insights into the complexity of their bodies. But, even more than that, the exhibition challenges visitors to take serious stock of their health, propel them toward fuller, fitter lifestyles and, ultimately, wellness." The museum first hosted the renowned BODY WORLDS 2 & The Three-Pound Gem in 2007. The exhibition about human anatomy, physiology and the brain was an immediate success, bringing more than 286,000 visitors to the museum and generating nearly $16 million in economic impact for downtown San Jose. Physician and anatomist Gunther von Hagens’ BODY WORLDS exhibitions are the original, precedent-setting public anatomical exhibitions of real human bodies, and the only anatomical exhibits that use donated bodies, willed by donors for the express purpose of serving BODY WORLDS’ mission to educate the public about health and anatomy. The bodies are preserved through a remarkable process called Plastination. Invented by von Hagens, Plastination is a method of extracting bodily fluids and fat from specimens, and replacing them with reactive resins and polymers - enabling visitors to actually see inside the human body, learn how it works and how it can be affected by disease. Vital presents a specially curated collection of key specimens designed to show visitors the essentials for human health and wellness. The exhibition is comprised of whole body plastinates and a large arrangement of individual organs, organ and arterial configurations and translucent slices that give a complete picture of how the human body functions. The human body is built for action and experience. Intricately formed for optimal functioning, the living body is designed for survival, striving and achievement. These detailed anatomical studies, compositions, and representations allow visitors a penetrating gaze at what lies beneath the skin. Using compelling multi-media installations as a backdrop, the exhibit will show the body in disease and distress by comparing healthy bodies to bodies that have succumbed to a host of illnesses and medical conditions. It will inspire visitors to assert themselves and to claim responsibility for their own health and wellbeing. "There are some recurring diseases that afflict Americans regardless of gender: the obesity pandemic; heart disease and stroke, cancer, diabetes and kidney disease, respiratory disease and Alzheimer's," von Hagens said. "The remarkable thing is that people can begin to protect themselves against these diseases by making certain dietary and lifestyle choices. We hope for the message of vitality, fitness and health to be contagious." More than 32 million visitors worldwide have seen the trailblazing anatomical exhibitions in the BODY WORLDS saga. The exhibition's appearance marks another milestone in the collaboration between The Tech Museum and Team San Jose and further demonstrates San Jose's success in attracting high-quality blockbusters to the Bay Area's largest city. BODY WORLDS Vital is the fifth such blockbuster exhibition. Previously, The Tech Museum in association with Team San Jose have brought Leonardo: 500 Years into the Future, STAR TREK: The Exhibition and Genghis Khan: The Exhibition to the museum. Tickets are on sale now. To purchase, visit the museum or click www.thetech.org or phone +1(408) 294-8324. Contact: Roqua Montez Director of Public Relations The Tech Museum (408) 795-6225 rmontez@thetech.org Gail Hamburg Director of Communications Gunther von Hagens’ BODY WORLDS (312) 602-5369 g.hamburg@plastination.com About The Tech Museum The Tech Museum is a hands-on technology and science museum for people of all ages and backgrounds. The museum - located in the Capital of Silicon Valley - is a non-profit learning resource established to engage people in exploring and experiencing technologies affecting their lives. Through programs such as The Tech Challenge, our annual team design competition for youth, and internationally renowned programs such as The Tech Awards, presented by Applied Materials, Inc., The Tech Museum celebrates the Spirit of Silicon Valley by encouraging the development of innovative ideas for a more promising future. About BODY WORLDS Created by Dr. Gunther von Hagens, BODY WORLDS is the culmination of the German scientist and physician's more than 35-year career in anatomy. More than 31 million people around the world have experienced the BODY WORLDS exhibitions. BODY WORLDS exhibitions are the only exhibitions rely on an established body donation program. To date, more than 12,000 donors around the world have bequeathed their bodies to Dr. von Hagens Institute for Plastination after death. Media are invited to download high-resolution images at the BODY WORLDS online picture database. http://www.bodyworlds.com/en/media/picture_database.html