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The Tech Museum of Innovation and Leading Silicon Valley Women's Organizations Kick-Off A Series That Encourages Innovation

Press Release Date 
Friday, September 17, 2004
The Tech Museum of Innovation, Anita Borg Institute for Women and Technology, Alliance of Technology and Women (ATW) , and Forum for Women Entrepreneurs (FWE) today announced "The Culture and Process of Innovation," the first in their Conversations With Innovative Women in Technology series, which examines women's roles in technological innovation. A panel of Silicon Valley|!s cutting-edge technologists and thought leaders will discuss proven techniques to spark and maintain innovation in Silicon Valley. They will focus on the processes and steps required to encourage creativity including the impact of diversity, entrepreneurship, discovery, empowerment and achieving sustainability on innovation. The program will be held at the Tech Museum of Innovation in San Jose on the evening of September 28.

"The Tech is thrilled to be the hosting venue for, and a collaborative partner in producing these panels," said Meredith Taylor, chief operating officer of the Tech Museum of Innovation. "The series is designed to celebrate women|!s contribution to technological innovation, and encourage them to serve as role models to young girls who will become the innovators of tomorrow."

Among the diverse panel of innovative women are:
· Susan Bales, special assistant to technical director of the Office of Naval Research, assigned as Toffler Associates Fellow
· Anne Balsamo, president, Onomylabs
· Mar Hershenson, chief technology officer, Barcelona Design
· Anu Shukla, president and CEO, RubiconSoft, Inc.
· Aliza Peleg, managing director, SAP Labs North America

Kara Swisher, a columnist with the Silicon Valley Bureau of the Wall Street Journal, will serve as the program's moderator.

"Innovation encompasses more than just launching a new technology feature, product or company," said Kathryn Ullrich, president of ATW Silicon Valley Chapter. "It|!s an environment and mind-set that empowers forward-thinking individuals to question, research, and create without barriers. When the right women are placed in the right environment that promotes creativity at the highest level, the results are breakthrough, in technology and life. Our panel's empowered women reflect the very core of Silicon Valley, a place where talent, perseverance and discovery are rewarded."

"Diversity in innovation can give you an edge - and everyone is talking about it - but bringing together a bunch of different people doesn|!t necessarily guarantee a culture of innovation," said Dr. Telle Whitney, president and CEO of the Anita Borg Institute. "The challenge, the next edge, is to create atmosphere and a culture of innovation where we can realize the true value of diversity. Innovation is a creative art that requires authentic diversity to do well and this experienced panel of experts will discuss how this is done both personally and professionally."

"The Culture and Process of Innovation" is scheduled for Tuesday, September 28, 2004 at The Tech Museum of Innovation, 201 S. Market St. in San Jose. Registration begins at 6:00 p.m., with the panel discussion from 6:45-9:00 p.m. Advanced registration is $25 for members and $40 for non-members. Children ages 12-18 are $5 when accompanied by adults and full-time students. Registration at the door is an additional $10. To register, please visit

About the Alliance of Technology and Women Silicon Valley Chapter
The Alliance of Technology and Women (ATW) Silicon Valley chapter, formerly the Professional Area Network for Women in Technology (PANW), supports women and men worldwide who share the common interests of empowering women in technology, increasing the number of women in executive roles and encouraging women and girls to enter technology fields. ATW Silicon Valley is comprised of leading executives and professionals serving the high tech industries throughout the Bay Area, across disciplines including IT, Marketing, Sales, Engineering and Consulting. We offer on-going events and programs focusing on leadership, new trends in technology and skill development.

About the Anita Borg Institute for Women and Technology
The Anita Borg Institute for Women and Technology is a nationally recognized organization that provides platforms allowing women|!s voices, ideas and spirits to influence technology. The participants in Anita Borg Institute|!s programs are an unusual mix of academics and industry, and include many of the technology thought leaders of today. Its impact is significant on the lives and careers of women who both work in the technology field and are affected by technology. Our mission is to increase the impact of women on all aspects of technology, to increase the positive impact of technology on the lives of the world|!s women.

About the Forum for Women Entrepreneurs
Forum for Women Entrepreneurs (FWE) is the premier networking organization for women building and leading high-growth companies primarily in technology and life sciences. FWE's mission is to accelerate women's opportunities to start, manage and invest in market-leading companies by providing its members with powerful access to powerful networks. FWE's members have started 200+ companies and created over 3000 jobs in the past three years. FWE is headquartered in the Bay Area and has affiliates in Seattle, San Diego, Orange County/Los Angeles, France and Canada.

About The Tech Museum of Innovation
Located in the heart of downtown San Jose, Silicon Valley, Calif., The Tech Museum of Innovation (The Tech), a non-profit organization, engages people of all ages and backgrounds in exploring and experiencing the technologies affecting their lives and aims to inspire the young to become innovators in the technologies of the future. Guests can experience a wealth of interactive, hands-on, exhibits and unique floor programs that inspire innovation in technologies that impact their local and global communities.