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Think it, Build it, Taste it!

Press Release Date 
Wednesday, January 28, 2004
Executive Dessert and Pastry Chefs from the hottest eateries and catering companies in the South Bay converge on The Tech Museum of Innovation today. Their mission isn't just to concoct tasty treats, but to innovate in design to build tall and tantalizing dessert exhibits that will be judged on structural integrity as well. Concurrently, eighth grade engineering students from Hoover Middle School will compete to construct tasty towers of donuts, truffles and more. The competitions herald Friday's opening of Engineer It!, a new exhibit that presents the fundamentals of engineering as an open-ended discovery process. With Engineer It!, guests are posed with structural, wind and water challenges, and encouraged to design, build, test, and then try again as needed until they succeed. Engineer It!, The Tech's newest exhibit that inspires innovation in the technologies impacting our daily lives, runs January 30, 2004 through September 6, 2004. "Today's dessert competitions really speak to The Tech's theme for 2004, which is Design, Create, Innovate," said The Tech's President and CEO Peter Giles. "Energetic students and the best chefs in the South Bay prove that success is measured by innovation, trial, error and ultimately, perseverance." Downtown San Jose Community Spirit
Downtown San Jose middle school students, and Executive Pastry Chefs alike, will battle for bragging rights today, Thursday, January 29, building tempting towers without any external structural support like columns, dowels or platforms. All the festivities on Thursday, January 29 are free and open to the public in The Tech's New Venture Hall from 9:30 am to 12:30 pm. Bite sized samples will be provided. The judging panel comprises The Tech's President and CEO Peter Giles, The Steinberg Group's President and CEO Robert Steinberg, and San Jose Mercury News Food Editor Carolyn Jung. "The Steinberg Group is proud to have led the architecture of The Tech Museum of Innovation, a true jewel of downtown San Jose, five years ago, and I'm personally excited to serve as a judge for their dessert competition to launch Engineer It!," said Robert Steinberg, President and CEO of the award-winning Steinberg Group architecture firm. "We're delighted to add to, and extend, the goodwill of the downtown San Jose food and culture community." Additional Information
Engineer It! at The Tech is sponsored by The Elizabeth & Stephen Bechtel, Jr. Foundation, and was created, and is circulated, by the Oregon Museum of Science and Industry, Portland, Oregon. The exhibit was made possible with funds provided by the National Science Foundation. Tickets to The Tech Museum of Innovation's galleries and IMAX are $9, $8 and $7 each for general admission, seniors and children, respectively. Combo tickets (galleries and one IMAX film) are available for $16, $15, $13 for general admission, seniors and children, respectively. Note To Editors
The student build-out and professional food load-in will last from 9:30 am to approximately 11 am, with judging and display will run until 12:30 pm in The Tech's New Venture Hall. Subsequently, media are invited to a private preview of Engineer It!, ending at 2:30 pm.
About The Tech Museum of Innovation Located in the heart of downtown San Jose, Silicon Valley, Calif., The Tech Museum of Innovation, a non-profit organization, engages people of all ages and backgrounds in exploring and experiencing the technologies affecting their lives and aims to inspire the young to become innovators in the technologies of the future. For more information, visit or call (408) 294-TECH.